Leveraging our targeted audience on social media for our partners
Client: T1D Exchange
Category: Video
Marked in bold on our yearly calendar, the annual Learning Sessions stood as a beacon of collaboration, drawing medical professionals from far and wide to advance our mission of enhancing outcomes for individuals living with type 1 diabetes.
As the orchestrator of our branding and marketing efforts leading up to the event, my hands were already deep in the creative mix. But when the big day arrived, there was no time to pause. From the crack of dawn, I was in motion, ensuring every detail was meticulously crafted for success.
As the mastermind behind our live stream setup, I arrived early to fine-tune the equipment, ensuring a seamless broadcast with our dual-camera setup. Throughout the day, I juggled multiple hats – tech liaison with the on-site A/V team, troubleshooter extraordinaire, and guardian angel for our virtual attendees, ensuring their experience was nothing short of exceptional.
But amidst the whirlwind, I made it my mission to document every moment – every exchange, every breakthrough – in both photos and videos. These visual treasures weren’t just snapshots; they were windows into the passion and dedication fueling our cause. With each click, I aimed to amplify interest and awareness, immortalizing the remarkable work of these incredible individuals for years to come.