I am a versatile and innovative creative leader with over two decades of experience spanning multiple industries. As a Creative Director, I excel in fostering brand cohesion to drive strategic objectives for both companies and nonprofits.

From 2018 to 2024, I served as the Creative Director at T 1D Exchange, where I spearheaded strategic design development and execution across all departments. Noteworthy achievements during this tenure include managing a team of designers and developers, onboarding the organization to the Hubspot Marketing platform, and significantly contributing to the growth of initiatives such as The Registry and the Quality Improvement program.

Prior to T 1D Exchange, I held the position of Creative Director at Darby Scott from 2016 to 2018. In this role, I led various creative endeavors, including the design and launch of a brand new website on a top-tier ecommerce platform, as well as managing product photography, editorial campaigns, and trade show materials.

My career journey also includes serving as a Senior Designer at iRacing from 2009 to 2015, where my contributions were pivotal in establishing the company’s presence through strategic design initiatives. Notable accomplishments include designing assets for racing series in collaboration with major partners such as NASCAR, IndyCar, and BMW, as well as producing trade show materials and managing email marketing efforts.

Before joining iRacing, I held senior design positions at WeeWorld and Exclusive Concepts, where I played a key role in the expansion of social media platforms and the development of design guidelines to maintain consistent branding across all channels.

Throughout my career, I have demonstrated a commitment to excellence in creative leadership, strategic design development, and nurturing emerging talent. My passion for innovation and dedication to driving organizational success through design excellence continue to define my professional journey.

Skills

Adobe Creative Suite

Photoshop, Illustrator, InDesign, Premiere Pro and Lightroom

Email Marketing

Design and management experience across various CRM platforms

Brand Identity

Bringing cohesion and consistent storytelling across all touchpoints

Social Media

Creating engaging content for an ever-growing presence in our daily lives

Photography

Words and design often can't compete with a compelling photograph

Video

A storytelling medium that can't be matched.
Brendan Haley
Owner/Designer at BHaley Designs

“Ray has been a great asset to my company over the years. He has designed (2) websites, a new logo, business cards and apparel. Throughout this process Ray has always pushed to innovate and stay ahead of the curve. Ray’s expert knowledge in what exists in the market place gives him an advantage when he designs. When working with Ray you will always feel like your getting something cutting edge and novel. “

Shahd Husein, MPH
Senior Marketing and Communications Coordinator

“Ray is, without doubt, a hardworking and nimble team player. His customer-centered approach to web and design projects is incredibly thoughtful and consistently drives results. Beyond his years of experience in design, Ray is also well-versed in building effective inbound marketing strategies.

As a coworker, he is very easy to get along with and is supportive of team members, stepping in to help brainstorm ideas and solutions whenever an obstacle arises.

In all, it was an absolute pleasure working with Ray. I would definitely recommend him to anyone in need of taking their digital efforts to new heights!”