Involvement
Branding
Illustration
Print
Web
Photography
The annual report of a nonprofit is more than just a document; it’s the heartbeat of our organization’s journey throughout the year. It serves as a vibrant tapestry woven with the threads of our achievements and aspirations, a testament to the unwavering support of our stakeholders and a beacon guiding prospective supporters toward the transformative impact of their contributions.
Determined to elevate our storytelling prowess, I took the helm and led the charge on spearheading the annual report project in-house. Breaking free from the constraints of external contractors, this strategic shift empowered us to infuse every page with authenticity and resonance. By reallocating resources, we not only streamlined collaboration among departments but also unleashed our creativity to amplify our impact in other vital areas.
Collaborating closely with our copywriter, I embarked on a journey to sculpt the narrative of our report. Infusing our brand colors throughout was just the beginning; I breathed life into each page with custom illustrations that not only broke up the text but also deepened the emotional connection to our story. This even led to immersive portrait sessions with our leadership team, where I assumed the roles of both photographer and art director, capturing their essence in images that would grace the report’s pages.
But why stop there? Recognizing the power of digital engagement, I brought our report to life in the digital realm. By highlighting key moments and embedding links to relevant articles or pages on our website, we invited readers on an interactive journey of discovery. And with embedded forms triggering workflows within our CRM, we seamlessly translated engagement into action, furthering our mission with every click.
Crafting a fluid visual narrative that traversed the breadth of our organization’s programs was a challenge I eagerly embraced. The result? Some of my most inspired and impactful work to date, embodying the spirit of our mission and leaving an indelible mark on our organization’s legacy.
