A complex narrative told in a simple way
Client: Institute for Protein Innovation
Category: Video
Picture this: a bustling lab filled with the hum of innovation, where every moment holds the promise of discovery. My mission? To capture the essence of this dynamic space in a single whirlwind day – all without causing a single mishap.
The plan was simple: adopt a run-and-gun approach, slipping into the background like a silent observer. This way, I could authentically capture the raw energy and dedication of these brilliant young scientists. No staged scenes or forced interactions – just pure, unfiltered brilliance.
Once the cameras stopped rolling, it was time to weave these moments into compelling narratives. With the guidance of their savvy marketing team, I transformed the raw footage into bite-sized clips – each one a testament to the passion and ingenuity pulsing through the lab. Whether standalone snippets or part of a larger story arc, these videos offered a window into the captivating world of scientific exploration, leaving room for their voices to shine through in the final edit.